Demeanour, is inspired by the glamour of Hollywood’s golden age, an era where glamour and simplicity combined. It was a time that put Hollywood on the map as the centre for global film production, and saw the studios’ elite actresses gain their iconic status. They became the influencers of their day, shaping the qualities and design that were admired and sought by women around the world.
The lives of women have changed greatly since those golden years, politically and socially. The female demeanour has changed. This collection, therefore, while inspired by the beauty of the red carpet from the golden age era, also captures and exemplifies the advancements in freedom and expression of the female form since that begone age. As the collection’s title suggests, behaviours and attitudes epitomise these designs. The result is a contemporary sexy form with a twist of tailoring and modern cut that enhance the natural beauty of today’s woman.
